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The Sony brand name has been integrated to the Ten Sports channels. Sony has rebranded Ten 1, Ten 2, Ten 3, Ten 1 HD and Ten Golf HD as Sony Ten 1, Sony Ten 2, Sony Ten 3, Sony Ten 1 HD and Sony Ten Golf HD. The new additions to the bouquet are Sony Ten 2 HD and Sony Ten 3 HD. The HD channels will be mirror of Sony Ten 2 and Sony Ten 3, which has become a Hindi sports channel.
The logo Sony Six and Sony Six HD has also been changed to give it a similar look and feel to Sony Ten channels. The Sony ESPN logo remains unchanged. As per the new content strategy, Sony Six and Sony Six HD will be the home of cricket. Sony Ten 1 and Sony Ten 1 HD will be dedicated to wrestling and fight sports. Sony Ten 2 and Sony Ten 2 HD will cater to football. Sony Ten 3 and Sony Ten 3 HD will offer best of sports events in Hindi. Sony ESPN/Sony ESPN HD has become the home of best of international sports like the NBA. Sony Ten Golf HD’s proposition remains the same.